About the Job

If you know how to sell stuff on the internet - we are looking for you.

The Digital Growth Manager drives conversions by leading constant improvement efforts across all aspects of ecommerce for our entire portfolio of brands. Put another way - you lead a team that works to sell more stuff with greater efficiency on the internet.

If you know what a conversion funnel is and the thought of discovering and rectifying inefficiencies in the buying process gets you excited - this is the job for you.

You'll be responsible for leading digital growth efforts across our entire portfolio of brands. From new conversion funnel ideation and implementation to detection and correction of conversion drop-off points in existing conversion funnels, it’s up to you to drive increased customer acquisition at lower drop-off rates.

It is within your purview to pull any lever you need to drive better results - price points, selling propositions, CTAs, audience targeting, ad creative, landing page design, product page design, Amazon listing elements, etc. There are very few rules if you make the arrows go up and to the right.

You also won't be in this boat alone - we believe strongly in building in-house teams, and you will have full time support from experts in digital marketing disciplines including digital advertising, website development, digital asset creation, Amazon management, email marketing, social media management, and a host of other digital marketing specialties.

If you want to do ecommerce-y things with a bunch of other people who are super passionate about the same stuff as you, come work with us at Elements Brands as the Digital Growth Manager.

Responsibilities

  • Optimize existing conversion funnels
  • Ideate, develop, and launch new conversion funnels
  • Source concepts for new audiences / customer personas / value propositions
  • Evaluate new digital platforms & channels and implement after evaluation
  • Appraise new apps, systems, and technologies and implement after appraisal
  • Monitor and update attribution and conversion tracking
  • Create, manage, and derive insights from A/B and multivariate testing across all aspects of the digital funnel
  • Report on performance and learnings.
  • Work with brand management to increase performance and profitability across a number of brands
  • Directly manage and work with a small, agile team that includes web development and digital marketing resources.

Qualifications

  • Experience developing and overseeing digital marketing strategies
  • Excellent understanding of DTC web design and web analysis
  • Strong marketing and tech background
  • Knowledge of digital marketing channels such as PPC ,SEO, Social Media Display and affiliate marketing channels
  • Knowledge of attribution modelling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis, and reporting tools

Compensation & Benefits

  • Competitive salary
  • Medical, Dental, and Vision Insurance- Fully paid employee premiums, family plans also available
  • 401K with 4% company matching
  • Paid time off – 15 days plus 12 paid holidays
  • Paid parental leave
  • Fitness stipend
  • Flexible work environment

Read the Following Carefully to Apply

Complete the job application here on our careers portal (see the grey Apply to Position box). After submitting the job application, you must then separately complete our short Applicant survey located at this link https://go.apply.ci/s/64tghVjU...(This link will also be emailed to you upon application submission).

Thank you in advance for considering this opportunity. Please follow the instructions above exactly - we expect to receive a lot of qualified candidates for this role and hope you are one of them!

About Elements Brands

At Elements Brands, we own 5 different consumer products brands in industries like pet products, personal care, and household goods, and have big plans to acquire several more brands in the coming year. Since 2010, our team has amplified our brands and brought them to a wider digital audience. Our focus is digital marketing, manufacturing expertise, and global-scale logistics.

We are located in Charlotte, NC in the Lower South End neighborhood, just minutes from uptown and a short walk to breweries, restaurants, and the light rail. While we love our office space and consider it an added perk for those who live in Charlotte, we do not require employees to come into the office, and view our work as digitally native (just like our brands).

We can't wait to meet you!

“Elements Brands is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.”